Commercial Interior Painting: How to Choose the Right Color
A lot of thought must go into any commercial interior painting project. Not only must you schedule your services so as not to interfere with your employees or customers – you must also consider the overall effect of your specific color choices. For residential projects, your personal preferences will primarily determine the colors you choose, but commercial projects must take more than one person’s opinion into account. Here are a few key details to keep in mind when choosing interior paint colors for your business.
How to Choose the Right Paint Color
It’s About Your Brand
Your brand identity is the lifeblood of your business. A strong brand helps unify employees, engage and attract customers, and maintain your reputation. While many aspects make up your brand, your business’ logo and color scheme sum it all up. When it’s time to repaint your interior surfaces, color matching with your existing brand materials helps you reinforce your overall identity. Think of some of the larger chains out there and how they choose to paint and decorate their interiors – if their logo consists of blue and yellow, chances are the interiors of their physical locations are riddled with these colors, too. This isn’t to say that you must paint every corner of your office or lobby the same color scheme – rather, use your business’ most dominant colors as a starting point, featuring them in key areas and using contrasting colors to further emphasize your brand.
Give Your People the Right Atmosphere
Regardless of your brand aesthetic, you want to provide your employees, customers, and guests with spaces that suit the experience you’re trying to deliver. If you own a fine dining establishment, darker, muted colors often create the type of atmosphere your customers will enjoy. On the other hand, bright, striking colors may serve a more kid-friendly establishment. The bottom line: interior painting can truly transform a space depending on the colors you choose and how they’re arranged. A drab waiting area can become a comfortable lounging space with some changes in color and finish (as well as decor). So, start by considering how you want your people to feel within a given space and choose colors based on this analysis. You might set up a consultation with someone knowledgeable in color psychology for additional guidance (this field deals with the ways in which different colors may affect mood and behavior).
Don’t Neglect Lighting
The same color can look quite different when lit by different sources. Indeed, color and light are inextricably linked, so one cannot be fully considered without the other. In other words, you might be set on a particular color for your business’ interior only to realize that it looks different on your walls than on the paint can. You can help prevent this outcome by trying out samples and swatches in different lighting scenarios (especially if you’re updating the lighting in your business, too). The most reliable interior painting services will make sure you’re aware of how light and color interact so you’re not unpleasantly surprised when the paint dries.
When in Doubt, Work with the Experts
In short, choosing the right color for your business’ interior is about branding, atmosphere, and lighting – preference plays a role, of course, but you must keep your employees, customers, and guests in mind before settling on a color scheme. Ultimately, if you’re not sure how to select interior paint colors or need some help, the experts at Nash Painting can provide a thorough color consultation before offering our comprehensive commercial painting services. We’ve helped countless businesses across Nashville, Brentwood, and Franklin, TN select colors and revitalize their brand with high-quality products and services.
To learn more about us, our services, and our values, call us at 615-829-6858 today!