How to Know when It's Time to Repaint Your Commercial Property
How much does your business’ paint job matter, anyway? When you consider that a quality paint job can attract customers, boost employee morale, protect your assets, bolster your reputation, and accentuate your brand, the answer becomes clear: a commercial property’s coat of paint is an integral component of the company’s success. Ideally, you would choose a color scheme for your exterior and interior, hire some local painters, and not have to worry about this matter ever again. However, nothing lasts forever, and this is certainly the case with even the best paint jobs. Over time, the forces of sunlight, moisture, wind, impact, and so on, will wear down a previously perfect coat of paint -- and if you want your business to maintain its stature, repainting your property will be crucial.
The question, then, is when exactly should you make this investment? A commercial paint job isn’t cheap, after all, and can take several weeks (or months) to complete, interfering with employees and customers alike. The proper time to paint will vary from one business to the next, but certain signs can help you make the call. Here’s how to know when it’s time to repaint your commercial property.
It’s Been Several Years Since Your Last Coat
Sticking to a standard timeframe can help you determine when it’s time to repaint your property. Generally speaking, experts suggest that commercial exteriors receive a fresh coat of paint about every 3-5 years. There is plenty of room to maneuver here, of course, and the frequency with which you paint your exterior will depend on various environmental factors. If, for instance, you live in a windy, rainy region, you might need to freshen up your building’s face more often -- the same goes if your building is regularly in direct sunlight (the radiation can gradually damage and loosen the paint). On the other hand, if your property exists in a milder climate, you might go 5-7 years before needing a new coat (some minor touch-ups may still be required, of course).
As for the inside of your property, these interior surfaces can typically go even longer before requiring repainting since they’re not exposed to the elements. Still, many businesses hire commercial painters to tackle both interior and exterior painting around the same time to keep things consistent. If your interiors are in great shape, though, you might hold off on hiring commercial interior painting services and merely focus on your exteriors every few years until your interiors truly need attention.
Your Property’s Color Is Fading
While time moves at an even pace, the conditions within a given period of time are highly variable. For this reason, you might find yourself in need of commercial painting before the standard 3-5 years is up. Not only does direct sunlight loosen the bonds of a paint job -- the intense heat can cause the paint to gradually lose its color. And as any branding expert can tell you, color is a key component of a company’s success. Simply put, your property’s colors reflect and reinforce your business’ brand identity -- if your building’s paint job is losing its pigmentation, your business’ reputation can begin to fade alongside it. It isn’t always easy to notice the degree to which a surface’s pigment has faded, so it helps to have reference material to place against your property (i.e. a sample, photograph of the freshly painted surface, etc.). If the difference is drastic, it might be time for commercial exterior painting once again.
You’re Updating Your Branding
Refreshing your property’s paint job is key in maintaining your brand -- as it turns out, the same can be said for changing your branding. If your business is updating its color scheme and/or sensibility, you’ll want your property to echo these adjustments. It’s not good practice to distribute one aesthetic theme in your marketing material and deliver another one at your location, after all. Even if it’s only been a year or two since you last painted your commercial property, then, a brand reset should take precedence and cause you to repaint your place again. Ultimately, it’s important to plan these changes well in advance so you don’t run into this situation and can instead introduce new colors to your property at the proper time in terms of both maintenance and rebranding.
You’re Losing Foot Traffic and Sales
There’s a laundry list of reasons that can explain why a business is fumbling. However, if your customers and sales numbers are dipping, you must not overlook the role your property’s aesthetic plays. Loyal customers might not care much about your location’s appearance (to a point), but a faded, peeling, deteriorating exterior can certainly keep new customers away. Repainting your property isn’t bound to solve all your problems, but it can’t hurt in your efforts to get more people in the door. Your budget might be tight, but note that you can recoup the cost to paint a commercial building interior and/or exterior if it means bringing your sales back up.
Your Building Is in Visible Disrepair
So far, we’ve mainly discussed the aesthetic reasons to repaint your commercial property. Paint isn’t merely meant to beautify your building, though -- it is also key in protecting your surfaces from harm. A quality coat of paint should protect surfaces from ultraviolet (UV) rays, moisture, impact, extreme temperatures, pests, fungi, and more. If your property is showing clear signs of damage, then, odds are your current paint job is no longer providing the proper level of protection (plus it looks bad). Mildew, mold, rot, peeling/bubbling paint, and other noticeable issues suggest that it’s time to repaint your commercial property. Of course, thorough cleaning and repair work must take place prior to the application of new coatings.
Cleaning Doesn’t Do the Trick On Its Own
If you wish to get the most out of your paint job, you must perform regular maintenance. Exteriors, for instance, should be pressure washed every six months or so to blast away any dirt, dust, mold, mildew, and other debris. If you keep up with this maintenance, you shouldn’t have much of a problem restoring the appearance of your paint job without the need for touch-ups. However, there may come a time when washing your surfaces doesn’t get rid of all the grime anymore. At this point, the only way to deeply clean your surfaces may be to remove the previous coat and apply a new coating. At the very least, you’ll want to paint over any stains that won’t be removed otherwise.
You’ve Got Extended Downtime
Even after you’ve decided it’s time to repaint your property, the real challenge is setting aside enough time to get the job done. As mentioned earlier, commercial painting projects can be time-consuming and highly obstructive. Ideally, then, you would schedule this project for a period during which your business is shut down for an extended period of time (i.e. holidays). If your business cannot close its doors for the necessary amount of time, you may need to divide your project into chunks, tackling office painting one week, exterior painting another, and so on.
At Nash Painting, we prioritize the scheduling needs of all our customers to ensure we get the job done with minimal interference and maximum efficiency. Whether you need a team to tackle your entire commercial painting project or to break it up into advantageous pieces, we have the resources, experience, and flexibility you’re looking for in Nashville, Brentwood, and Franklin, TN. To learn more about us, our services, and our values, call us at 615-829-6858 today!