Top 7 Ways to Make Your Business's Entrance More Enticing
Simply acquiring more foot traffic doesn’t guarantee an increase in sales, but it greatly boosts your odds. If you want to enhance those chances even more, you must pave the way for a positive customer experience, which all begins with your business’ entrance. Indeed, before a potential customer makes any kind of purchase from you, they must first enter your business. A welcoming exterior will attract more passersby, and an intriguing interior will keep them interested in what you have to offer. In other words, the more you can do to enhance your entrance, the better your business will do. With that in mind, here are seven essential ways to make your business’s entrance more enticing.
1. Freshen Up Your Front Door
Your business’s public-facing door acts as the primary portal from the outside world into your enterprise. Therefore, your front door carries a lot of weight in your efforts to fortify foot traffic. As a customer approaches your business, they will soon fixate on this front door -- if the paint job and hardware are worn down, they’ll likely enter your location with a certain negative expectation, if they decide to enter at all. Conversely, a sturdy, bright, clean front door tells your visitors that you care about your business and your customers’ experiences, beckoning them inside (of course, your interior should match the vigor of your front door for the best effect). Refinishing your front entry door is a great place to start as you aim to make your entrance more enticing.
2. Install Plant Life Outside Your Door
Though your business’s front door may be the first and most prominent thing in a potential customer’s line of sight, it’s not the only exterior feature that sends a message about your business. Some simple landscaping and color installations can go a long way toward attracting onlookers and making them want to enter your location. Consider incorporating and maintaining symmetrical seasonal plant life on both sides of your entry door so enhance the appearance of your exterior and bring some life to your business. Many varieties of potted plants are beautiful and low-maintenance, so you won’t need to spend excessive resources caring for these installations, either. Also, if your business’s exterior features grass, trees, shrubs, and other green spaces, make sure the lawn is regularly mowed and the trees/shrubs are pruned and trimmed as needed. Everyone appreciates good landscaping.
3. Invest in New, Striking Signage
A well-maintained exterior sends a subtle but powerful message to potential customers that you take pride in your business. That said, this message might not be potent enough to conjure the amount of foot traffic you desire. In order to entice more and more customers to check out your location, it often pays to mount bold, visible signage in key areas, your entrance included. There are many ways to approach commercial signposting, from hiring commercial exterior painting contractors to stencil your logo directly on an exterior wall to installing a pre-made sign somewhere on, above, or adjacent to your front door. On top of incorporating branded signage somewhere on your property, you should also place a clearly marked “Open/Closed” sign (or some variation of the sort, such as “Welcome!”) so customers know whether or not they’re at liberty to enter your business.
4. Keep Your Entrance Well-Lit
The exterior and interior of your entrance should be properly lit so customers can safely navigate the premises and see what you have to offer. Maintaining strong lighting is even more important if your business is open during the early morning and/or late at night. There are many options when it comes to lighting, of course, such as various bulbs, fixtures, brightness settings, colors, and so on. Ideally, you want to outfit your entrance with lights that match and enhance your brand’s aesthetic. If you run a fine dining establishment, for instance, you’ll want to invest in warmer, dimmer interior lighting. Businesses that sell fresh goods during daylight might prioritize natural lighting with large, pristine windows and mirrors for additional reflection. Ultimately, you want to make sure your customers can see where they’re going and feel welcomed in a cohesive setting.
5. Prioritize Cleanliness
Few people will feel inclined to linger in a dirty, poorly-kempt space, so keeping your entrance clean should be a no-brainer. Maintaining a squeaky clean entrance won’t just impress customers and encourage them to stick around, either -- it will also help prevent deterioration, damage, and other issues like mold, mildew, and rot, which warrant costly repairs. Of course, this focus on cleanliness shouldn’t only apply to your entrance(s). If your pristine foyer transitions to a dirty, messy main room, you’ll lose some of the goodwill you just established with your customers.
6. Rethink Your Interior Paint Colors
The paint colors you select for your business have a major impact on customer sentiment and also emphasize (or detract from) your brand identity. If you’re not sure of how to select interior paint colors for your entrance or business as a whole, then use your brand as a basis. What are the colors of your logo? What types of goods and services do you offer? Are you going for a particular atmosphere (i.e. cheerful, elegant, relaxed, etc.)? Answering these questions can help you and your commercial interior painting partners decide which paint colors are best for your business. Once you’ve sorted this matter out, your next step is to decide which color(s) deliver the best first impression as customers approach and enter your location.
7. “Wow” with Your Window Display
Even if an onlooker has a general idea of what your business is all about, it doesn’t hurt to put your goods on display for all to see. Indeed, window displays are powerful marketing tools, encouraging customers to make impulse decisions as they walk past your store. Once they’ve entered your business, they may realize you have even more to offer than they initially thought. And if you’ve followed the previous advice regarding door refinishing, landscaping, signposting lighting, cleaning, and commercial painting, you’re bound to gain some new loyal customers and increase those sales.
Establish an Entrancing Entrance
Business is about to boom once more as the world gradually gets back to normal and the weather warms up. Is your Nashville, Brentwood, or Franklin, TN location ready to impress its guests? If not, Nash Painting is here to help you enhance your entrance for a successful summer and beyond through our painting, refinishing, repair, and renovation offerings. To learn more about us, our services, and our values, call us at 615-829-6858 today!